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Soft 'n' Web

One membership platform for 8 languages

Membership, certification and registration for a global professional association, moved to a modern platform.

What we did

Legacy Platform Modernization
Membership & Certification Automation
Registration & Payment Workflows
Admin Dashboard & Reporting
Global Member Portal
Third-party Platform Integration
Multi-language Experience
Long-term Product Engineering
Membership professional working on a laptop in a global office with international flags and a world map behind her
Project Overview

From legacy workflows
to a modern global membership platform.

A global professional association was running critical membership, certification, and registration workflows on a system that had grown over years.

Too much depended on manual work. Too many processes were difficult to change. And as the organization grew across countries, languages, and membership types, the platform needed to evolve with it.

We joined as a long-term engineering partner to modernize the core platform without disrupting the business that was already running on it.

Services

Legacy Platform Modernization
Membership & Certification Automation
Registration & Payment Workflows
Admin Dashboard & Reporting
Global Member Portal
Third-party Platform Integration
Multi-language Experience
Long-term Product Engineering

Industries

Professional Associations
Membership Organizations

Highlight

20K+ members across the globe

Technologies

Membership
Certification
Registration
+18 more
The Challenge

The existing platform had become
difficult to operate and even harder to evolve.

The real challenge was bigger than legacy technology — the business had become dependent on workarounds.

01

Compliance depended heavily on manual tracking

Certification eligibility, renewals, and compliance requirements were tracked by hand rather than monitored automatically.

02

Registration logic was rigid and difficult to adapt

Different membership types and payment journeys had to be forced through registration paths that weren't built to flex.

03

Some payment journeys still relied on offline processes

Not every registration or renewal could be completed digitally end to end.

04

Administrative access lacked a consistent structure

Internal teams didn't have a clear, structured way to manage members, registrations, and operational data.

05

Members across different countries needed a more consistent experience

A growing international membership needed a member-facing experience that worked the same way across languages and markets.

06

The platform had to be modernized without putting live operations at risk

Compliance, registration, and payments were all business-critical — none of it could stop running while the platform changed underneath it.

Product foundation

  • Core platform modernization
  • Zero-disruption migration

Membership & compliance

  • Certification tracking automation
  • Eligibility & renewal workflows
  • Compliance monitoring

Registration & commerce

  • Configurable registration experience
  • Multiple membership types
  • Payment journey support

Admin & reporting

  • Structured admin access
  • Member & registration management
  • Operational reporting

Platform engineering

  • Third-party integrations
  • Foundations for continued development
How We Worked

We didn't try to replace
everything at once.

We worked alongside the existing platform, introducing new workflows where they created the most value and gradually reducing dependence on legacy processes.

01

Modernize the business-critical workflows first

We prioritized the workflows the organization depended on most, rather than modernizing everything at once.

02

Automate the time-sensitive processes

Certification and compliance tracking moved from manual follow-up to scheduled, automated monitoring.

03

Make registration configurable

Registration logic was rebuilt so it could flex across different membership types and payment journeys instead of forcing them through rigid paths.

04

Treat integrations as part of the product

External platforms were built in as connected parts of the experience, not separate add-ons bolted on afterward.

The Solution

One connected platform,
not a collection of workarounds.

Five shifts turned a set of rigid, manual workflows into one connected membership platform.

01

Compliance that works proactively

Certification and compliance workflows were moved from manual follow-up to scheduled, automated processes.

02

One configurable registration experience

Instead of maintaining rigid registration paths, the platform now supports different requirements through a more flexible workflow.

03

Structured administration

Role-based access and a central admin experience gave internal teams a clearer way to manage members, registrations, and operational data.

04

A global member experience

The member-facing experience was redesigned to support a growing international audience, including multiple languages.

05

Connected external services

Third-party platforms were integrated directly into the product experience, reducing unnecessary manual handoffs.

Laptop mockup of the modernized global membership platform
Inside The Product

Four systems,
one connected membership platform.

The platform's core surfaces, each built around a different part of the membership lifecycle.

Certification Compliance Engine

Automated monitoring of certification and renewal requirements.

Automated monitoringRenewals

Registration Wizard

A guided, configurable journey for membership and conference registration.

ConfigurableGuided journey

Admin Console

A structured workspace for managing members, workflows, and reporting.

Structured accessReporting

Global Member Portal

A clearer, multilingual experience for members across different markets.

MultilingualGlobal
What We Shipped

Several disconnected pieces
became one coordinated platform.

We turned several disconnected pieces of the operation into a more coordinated platform.

Membership, compliance, registration, and reporting now sit on the same connected foundation.

None of it required replacing everything at once — legacy processes were phased out gradually as the new, connected workflows proved themselves.

The modernized membership platform shown across public, admin, and core surfaces

Connected membership operations

Membership, compliance, and registration workflows now work as one connected operation instead of disconnected pieces.

A structured, multilingual member experience

Structured administration and a multilingual member portal give internal teams and members across markets a consistent way to work.

A foundation for continued modernization

Integrated third-party services and a modern core mean the platform can keep evolving without stopping the business it runs.

The important part wasn't replacing the old system.

It was making the business less dependent on it. Compliance became more proactive, registration became easier to evolve, admin teams gained a clearer operating layer, and the platform could continue modernizing without stopping the business.

Stack & Services

Every discipline this build touched.

From membership and compliance workflows through frontend, backend, integrations, and platform engineering — the disciplines behind a modernized global membership platform.

Product

Membership
Certification
Registration
Compliance
Reporting

Frontend

Modern web experiences
Responsive member workflows

Backend

Laravel
PHP
MySQL

Integrations

APIs
Payment services
External learning platform
Identity federation

Operations

Scheduled automation
Email
Cloud storage
Reporting

Engineering

Role-based access
Automated testing
Incremental migration
The Result

Less dependent
on manual workarounds.

Compliance became more proactive. Registration became easier to evolve. Admin teams gained a clearer operating layer. And the platform could continue modernizing without stopping the business.

8 languages

a global member experience built for an international audience

Automated

compliance — certification and renewal workflows no longer rely entirely on manual follow-up

1

configurable registration experience for every membership type

3

connected systems — public experience, admin, and core platform working as one

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