Mobile app development by senior engineers
Senior engineers build native iOS and Android apps, and cross-platform apps in React Native. You get a TestFlight or Play build every week and GitHub access from the first commit. A typical first version takes 12–16 weeks.

16+
Years building software
300+
Projects delivered
12–16
Weeks to a typical first version
7
Countries served







Five things a mobile app should do for you
What a mobile product should deliver for your business and your users.
01
Real value on a phone
We scope the app around how people use their phones, not as a website squeezed smaller.
02
Room to grow
We plan the infrastructure and architecture from day one, so more users don't mean starting over.
03
Lower cost over time
Milestone delivery and clean code you own keep the total cost of ownership down.
04
Trust built in
Crash reporting, accessible design and careful handling of user data are part of every build.
05
Reasons to come back
Native speed, offline support and well-judged notifications turn first installs into daily habits.
iOS, Android, and the cloud behind them
iOS and Android (native)
Smooth, fast, store-ready apps built with each platform's own tools, so they look and feel at home on every device.
Why It Matters
Native look and feel
Full access to platform APIs
Store-ready from day one
Fast, smooth performance
The Stack
Cross-Platform
Flutter and React Native, when one codebase should ship to both iOS and Android without losing the native feel.
Why It Matters
Ship to both stores faster
One team, one codebase
Near-native performance
Lower build and maintenance cost
The Stack
Cases
See all work →
Pureblu service platform
Field service · Firebase + Twilio
60%
faster technician assignment
Backend and app cloud
Realtime data, authentication, push notifications and analytics: the backend that powers the whole app and grows with your install base.
Why It Matters
Grows with your install base
Realtime data and sync
Push, analytics and crash reporting
Secure authentication and user data
The Stack
Senior engineers, weekly builds, code you own.
Most agencies hand you juniors and a black box. We staff senior-only teams, ship a TestFlight build every week, and hand over everything — code, store accounts, docs.
Senior-only team
Every line is written by engineers with 5+ years shipping production iOS and Android.
Weekly TestFlight builds
Sprint cadence, weekly TestFlight and Play builds, and GitHub access from commit one.
Production-grade by default
Tests, CI/CD, crash reporting and accessibility built in — not bolted on before submission.
You own everything
Code, store accounts and documentation are yours. No lock-in, a clean handover.
From kickoff to the stores in 12–16 weeks.
Four phases, weekly TestFlight and Play builds, and GitHub access from day one — you always know where your app stands.
01
Discovery
Weeks 1-2 — goals, constraints, users and what success looks like, agreed in writing.
02
Design
Weeks 3-6 — flows, prototypes, and the system that scales them across devices.
03
Build
Weeks 7-14 — sprint cadence with weekly TestFlight and Play builds.
04
QA & Launch
Weeks 15-16 — device testing, store submission, and a clean handover.
12–16 weeks
Kickoff to store launch
Weekly
TestFlight & Play builds
Day one
GitHub access from first commit
Shipped to both stores, still getting updates.
Three recent mobile apps — outcomes-led, all live on the App Store and Play.

Pureblu service platform
Next.js · Firebase · Twilio
30 sec
to register a complaint through WhatsApp


Representative outcomes from recent client engagements.
Built for regulated, high-stakes industries.
Compliance, audit trails and uptime aren't features in these sectors — they're the baseline we build to.
Fintech & Banking
Mobile banking, payments and KYC flows.
Healthcare & MedTech
Patient apps, HIPAA-aware data and care portals.
eCommerce & Retail
Shopping apps and one-tap mobile checkout.
SaaS & Technology
Companion apps and mobile dashboards.
Logistics & Supply
Driver apps and real-time tracking.
Education & EdTech
Learning apps that work offline too.
What clients say
Trusted by clients in 7 countries · 300+ projects delivered
Working with
Soft ’n’ Web:
How the engagement actually feels — sprint after sprint, from kickoff to long after store launch.
One accountable team
Strategy, design, engineering and QA under one roof — a single point of contact.
Transparent process
Sprint boards, GitHub and weekly TestFlight and Play builds, open to you from day one.
Scale between milestones
Fixed-fee milestones, with the team scaled up or down between them.
Clear communication
Written updates in plain language: decisions, trade-offs and next steps.
Outcomes priced upfront
Fixed-fee milestones, not open-ended hourly billing. Cost is known before we start.
We don't disappear
Post-launch support, store updates and a 30-day warranty are part of every engagement.
Everything you’re probably wondering.
Both, usually from one React Native codebase — we only go fully native when a feature genuinely needs it (deep camera/AR work, for example).
Google Play is typically same-day to a few days; Apple review runs 1-3 days but can extend if the app touches sensitive permissions — we plan launch dates around that buffer.
Yes — we start with a short codebase audit so you know exactly what you're inheriting before we touch anything.
We wire up crash reporting and usage analytics as part of every build, and can advise on store listing/ASO, though that's typically a lighter add-on.
Pick the model that matches your stage.
Two ways to engage — same team, same standards, different commitment.
Project-based
Fixed scope, timeline and budget. A good fit when you know exactly what you need.
What's included
Defined scope & milestones
Dedicated project manager
Weekly TestFlight builds & GitHub
QA + 30-day support window
Dedicated team
RecommendedOngoing monthly — like in-house, but remote. Flex up or down as the roadmap changes.
What's included
3-8 senior engineers + PM
Weekly sprint cadence
Direct Slack + tools access
Scale between milestones
Ready when you are.
Let's ship the app
your users open daily
Tell us what you're building — we'll reply within one business day.










