Retail software built for peak season
Commerce platforms, headless storefronts and retail operations from one senior team, built to stay fast at peak-season traffic.
300+
projects delivered
2010
building since
100s
artist & label storefronts
30+
distribution & reporting partners
The problems that stall commerce builds.
Every retail team we meet is fighting some version of these three. Naming them early is how you avoid paying to rebuild.
01
Carts that don't close
Slow pages and a five-step checkout lose the traffic you already paid for.
02
Outgrowing the template
Off-the-shelf themes stop where your merchandising and pricing rules begin.
03
Inventory out of sync
Stock, orders and pricing in three systems means overselling and manual fixes.
What we build for retail teams.
Commerce-grade engineering from a senior pod that has shipped in this sector before.
Storefront
Headless storefronts
Fast, SEO-ready storefronts on a headless stack you can merchandise without a developer.
Commerce
Checkout and order systems
Checkout, payments, returns and order management tuned for conversion and peak load.
Automate
AI agents and back-office
Agents for support tickets, catalog enrichment, pricing checks and returns triage.
Also In Scope
Built for every side of modern retail.
D2C brands, retailers and marketplace teams hire us for the same reason — commerce that survives contact with peak season.
D2C brands
Headless storefronts and subscription flows tuned for conversion, speed and repeat purchase.
Retailers and omnichannel
POS, inventory and ecommerce working from one stock record.
Marketplace teams
Multi-vendor catalogs, payouts and moderation.
Commerce startups
First MVP to peak season without a replatform.
What clients say
Trusted by clients in 7 countries · 300+ projects delivered
A complex e-commerce portal, built
Web Development · Ecommerce
“The team at Soft 'n' Web efficiently handled the development of our complex e-commerce portal. Their web solutions are robust, secure, and reliable, using advanced technologies like Laravel, CodeIgniter, ReactJS, and Vue.js. Impressive work.”
Sarah L.
E-commerce Business Owner
Built with the tools retail runs on.
Modern, proven and conversion-first — every choice weighed for peak load as much as speed.
Storefront & shopper apps
React.js
Next.js
TypeScript
React Native
iOS
AndroidCommerce & search
RabbitMQBackend & data
Node.js
Python
FastAPI
PostgreSQL
MongoDB
RedisCloud & DevOps
AWS
Google Cloud
Terraform
DockerAI & automation
Anthropic
OpenAI
LangChain
PyTorchWorking with
Soft ’n’ Web:
How the engagement actually feels — sprint after sprint, from kickoff to long after launch.
One accountable team
Strategy, design, engineering and QA under one roof — a single point of contact.
Transparent process
Sprint boards, GitHub and staging environments are open to you from day one.
Scale between milestones
Fixed-fee milestones, with the team scaled up or down between them.
Clear communication
Written updates in plain language: decisions, trade-offs and next steps.
Outcomes priced upfront
Fixed-fee milestones, not open-ended hourly billing. Cost is known before we start.
We don't disappear
Post-launch support and a 30-day warranty are part of every engagement.
Everything you’re probably wondering.
Both. Shopify or Shopify Plus when speed to market matters, and custom Next.js storefronts when you need more control over checkout and performance.
Yes. We start with a funnel audit to find where customers drop off, then prioritize fixes by expected revenue impact.
We sync your storefront, POS and marketplaces through one source of truth, so overselling stops being a support ticket.
Yes. Order status, returns and simple policy questions can be automated, with a handoff to a person for anything the agent isn't confident about.
Ready when you are.
Let's build the store
your customers return to
We reply within one business day and set up a free 30-minute call.