Product design services: research, UX and UI your engineers can build
We design web and mobile products, from user research to a developer-ready design system. You get something testable every week, and you own every file from day one.
40+
Products designed & shipped
2 weeks
To first clickable prototype
Weekly
usability tests and demos
100%
File ownership, day one
What design should do before any code is written
The outcomes design should deliver, before a single line of code exists.
01
Build the right thing
We test ideas with real users before engineering starts, so you ship what the market wants.
02
Cut development costs
Flawed flows get caught at the design stage, not in code, so there are fewer expensive rebuilds.
03
Lift conversion
Well-planned flows move more leads to activation and payment.
04
Keep the brand consistent
One coherent visual system makes your product feel credible and trustworthy.
05
Add screens faster
A design system makes every new screen faster and cheaper to ship.
From product strategy to marketing assets.
Product strategy and UX
We define your product's vision, roadmap and the user at the center of it, through discovery, research and competitive analysis. You build the right thing before you build it right.
Why It Matters
Sharper product-market fit
Higher engagement and retention
Lower development costs
A brand that stands apart
How We Work
UI design
We turn validated direction into a polished, consistent interface: a visual language and a scalable design system your team can build on.
Why It Matters
A product people enjoy using
Higher conversion and engagement
Faster builds from a clean handoff
A consistent, scalable design system
How We Work
Web App Design
Dashboards, tools and SaaS products where power and clarity coexist: strong information architecture, dense data made readable, and a component library that grows with the product.
Why It Matters
Power without the complexity
Higher task completion and adoption
A UI library that grows with the product
Fewer support tickets
Deliverables You'll Get
Mobile App Design
Native-feeling iOS and Android experiences, from app icon and identity to gestures, states and the assets you need to ship to both app stores.
Why It Matters
Higher app-store ratings
More installs and activation
Faster cross-platform shipping
Better retention
Deliverables You'll Get
Let's scope it together
Not sure which design service fits?
Tell us what you're building. We'll map the right approach and a clear first step, free.
Designers who work alongside your engineers
We sit between your users and your engineers. We design for what's usable and what can actually be built.
Research-backed
Grounded in real user evidence, so you build what people ask for.
Designed to be built
Designers work alongside your engineers, so the handoff is realistic and shippable.
Reusable systems
A reusable design system keeps the next ten screens consistent and cheaper.
You own every file
Full Figma source, the design system and all assets are yours from day one.
From research to handoff in six to ten weeks
Four phases with something testable every week, and engineers in the room from the start.
01
Discover
Weeks 1 and 2. Interviews, audits and analytics to frame the problem.
02
Define
Weeks 3 and 4. Journeys, flows and wireframes that map the shortest path.
03
Design
Weeks 5 to 8. High-fidelity UI, prototypes, and the design system that carries them.
04
Validate and hand off
Weeks 9 and 10. Usability tests, iteration, and a developer-ready handoff.
6 to 10 weeks
Research to developer-ready handoff
Weekly
Usability tests and demos
2 weeks
To the first clickable prototype
Industries we design for
We bring clarity to complex, compliance-heavy products.
Fintech and banking
Dashboards and flows that meet compliance without friction.
Healthcare and MedTech
Accessible interfaces for clinical apps, designed to prevent errors.
eCommerce and retail
Storefronts and checkout flows built to convert.
SaaS and technology
Onboarding and product UX that drive activation.
Logistics and supply
Operational dashboards that make complex data usable.
Education and EdTech
Learning experiences that keep students engaged.
What clients say
Trusted by clients in 7 countries · 300+ projects delivered
A pan-India service platform, built
Software Development
“They were able to solve technical issues in real-time and provide excellent solutions to the problems we faced.”
Manish J.
Pureblu
A team worth hiring again
Software Development
“Ronak and his team are fantastic. I will hire them any time I need help!”
John P.
Client
A time audit app, crafted
Software Development
“Soft 'n' Web's help in crafting our Time Audit App has been very valuable.”
Nathalie R.
Client
A startup's app and website, designed
UI/UX Design
“Soft 'n' Web exceeded my expectations with their creative UI/UX design for my startup's app and website. Their designs are not just attractive, but user-friendly too. Highly recommended.”
John D.
Startup Founder
A mobile app customers keep using
Mobile App Development
“Soft 'n' Web developed a mobile app for us that customers love to use and keep. Their proficiency in native and hybrid tech like React Native is noteworthy. Excellent service for mobile app development.”
Mike R.
Tech Entrepreneur
A complex e-commerce portal, built
Web Development · Ecommerce
“The team at Soft 'n' Web efficiently handled the development of our complex e-commerce portal. Their web solutions are robust, secure, and reliable, using advanced technologies like Laravel, CodeIgniter, ReactJS, and Vue.js. Impressive work.”
Sarah L.
E-commerce Business Owner
A process with sign-off at every step
Software Development
“The development process at Soft 'n' Web is well-structured and customer-focused. From gathering information to testing the new system, they ensure customer approval at every step. Their commitment to customer satisfaction is commendable.”
Emily S.
Project Manager
Working with
Soft ’n’ Web:
How the engagement actually feels — sprint after sprint, from research to long after handoff.
Continuous delivery
Something testable in your hands every week — no big-bang reveal at the end.
One direct line
You work straight with the designers: shared Slack, weekly demos, no telephone game.
Human-centered calls
Every decision weighs your business goals and your users' real needs together.
A transparent process
Clear scope, visible progress, and design rationale you can question any time.
Scale between milestones
Fixed-fee milestones, with the team scaled up or down between them.
We don't disappear
After launch we stay on for fixes, QA support, and the next iteration.
Questions about product design
Both. Most engagements start with research, such as user interviews and journey mapping, before any screen is designed, so the design solves the right problem.
Yes. Design systems are a regular part of our work, and once the component library is in place, new screens take far less time to produce.
Either. We can hand off production-ready Figma files with developer-mode annotations, or carry the design straight into a React and Next.js build ourselves.
Each design sprint includes structured feedback rounds at every milestone, so scope stays predictable for both sides.
Yes. Full Figma source, the design system and all assets are yours from day one.
Most run six to ten weeks from research to a developer-ready handoff.
Two ways to work with us
A focused design sprint, or a designer embedded in your team.
Design sprint or project
A fixed scope and timeline for an audit, an MVP design or a redesign.
What's included
Research and strategy
Wireframes to high-fidelity UI
A clickable prototype
Developer-ready handoff
Ideal for a new product, feature or redesign with a clear goal.
Embedded design team
RecommendedA designer or a small pod embedded in your team, alongside your engineers, on a monthly basis.
What's included
Ongoing product design
Design system upkeep
Weekly usability testing
Direct Slack and standups
Ideal for teams shipping continuously who need design that keeps pace.
Hire a dedicated team
Start with a teardown
Show us your product.
We'll tell you what to fix first.
Start a project, or get a free UX teardown of your current product. You get three quick wins, with no obligation.